![]() Singkatnya, ekonomi mikro adalah studi ekonomi dari perspektif individu atau perusahaan dalam suatu perekonomian. While the parents income has a direct influence to consumer behavior at 0. Ekonomi mikro adalah bidang yang sering disebutkan dalam bidang ekonomi, tetapi jika Anda baru mempelajari ekonomi, mungkin sulit untuk memahami secara tepat apa itu ekonomi mikro. Peer environment has indirect influence to consumer behavior (-0.319) with knowledge of economic theory as an intervening variable. The result showed that there is an indirect effect between self-concept to consumer behavior (-0.054) with knowledge of economic theory as an intervening variable. Research conducted at the University of Kanjuruhan Malang with subject 160 economic education students generation in 2013 – 2015 and sampling using proportional random sampling method was 48 students. This study discusses: (1) The indirect effect of self-concept to consumer behavior of students with the knowledge of microeconomic theory as an intervening variable, (2) The indirect effect peer environment to consumer behavior of students with the knowledge of microeconomic theory as an intervening variable, (3) the indirect effect of parents income to consumer behavior of students with the knowledge of microeconomic theory as an intervening variable. Needs are not limited demands to always think rationally to consume. ![]()
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